International Recruitment for Master’s Programs: Trends, Issues, and Insights to Reshape Your International Enrollment Strategy

According to the Organization for Economic Co-operation and Development (OECD), nearly two out of five (38%) first-time graduates in OECD countries obtained a tertiary 5A credential (typically bachelor’s degrees and some master’s degrees) in 2012, 10 percent more than in 2000 (28%). Still, the global labor market estimates a potential shortage of 38 million college-educated workers by 2020.

These trends in educational attainment and market demand have given rise to opportunities for higher education institutions (HEIs) to expand their international graduate recruitment efforts.

As the largest host country of international students worldwide, the U.S. has benefited from the rising interest in advanced degree programs. However, the complex, constantly changing and increasingly competitive international education landscape makes it challenging for international recruitment professionals to make informed and effective decisions.